I’m a varietous reader – I read one book per week; usually business based-sales, marketing, mindset, etc. And I’ve collated a list of the Top 5 books that I recommend every Course Creator should read! If they want to sell more of their Online Courses 🙂
Book 1: Expert Secrets: Russel Brunson
This book could literally be called “How To Create and Launch Your Online Course”!
Russel Brunson is the CEO at Clickfunnels and one of the best marketers in the world! He has written a trilogy of marketing books called the “Secrets Series” and this is book 2 (our of 3) in that series!
In this publication, Russel breaks down step by step by step what he recommends doing if you want to create and launch your online course! I literally paid $5,000 for online courses before. That wasn’t as good as this book!
Book 2: Launch: Jeff Walker
Before Russel Brunson and before Click funnels, there was Jeff Walker!
This man literally invented the Launch, what most of the experts are teaching at the moment has been modeled from Jeff Walker! In this book, Jeff breaks down step by step his famous “Launch” system and would really sell your Online courses!
Warning: I loved this book so much, on finishing it – I immediately went to his website and purchased his $2K program 😂😂😂
Book 3: Traffic Secrets: Russel Brunson
3/3 in Russel’s “Expert Series”! Expert Secrets is great at helping you launch and create your online course. But, it doesn’t really teach you what to do AFTER you’ve launched that course the first time. How do you keep selling it again and again and again?
In this volume, Russel breaks down all the different ways you can drive traffic to your website / social media/webinar – whatever you’re using to sell! And these tactics work!
Book 4: How to Write Copy That Sells: Ray Edwards
Copywriting is potentially one of the most valuable skills you can learn as an Course Creator!
– Your Social Media posts , Sales Emails, Landing Page , Checkout Page is copy!
If you can master this skill – selling your online courses will become so much easier!
Now there are hundreds, probably thousands of books available on amazon on copywriting. The reason why I recommend Ray Edwards “How To Write Copy That Sells” is become he simplifies it! You can use his PASTOR copywriting formula for any bit of copy you are going to write!
Book 5: Digital Marketing Secrets: Dan Henry
As you can tell by the name – Dan comes from the Russel Brunson “secret family” too :p ! Russel Brunson himself gives Dan a recommendation on the back of the book stating that Dan was one of the fastest “Two Comma Club” winners of all time.
This copy does have a similar feel to it as Russel’s “Expert Secrets” but it gives a different spin on things! The aspects of launching that Russel doesn’t cover in detail – Dan covers in this book!
If all you do is read “Expert Secrets” and “Digital Marketing Secrets” and implement what Russel and Dan teach – you’ll have at very worst – a decent launch!
Top 5 Book Recommendations for Online Course Creators
1: Expert Secrets: Russel Brunson
2: Traffic Secrets: Russel Brunson
3: How to Write Copy That Sells: Ray Edwards
4: Copywriting Secrets: Jim Edwards
5: Digital Marketing Secrets: Dan Henry
The following books are also some of favourites and i’ve learned a ridiculous amount from them! They may not be AS specific to Course Creators as the Top 5 but you’ll still get a lot out of them!
Influence: Robert Cialdini, Story Brand: Donald Miller, Copywriting Secrets: Jim Edwards, Sell Like Crazy: Sabri Suby
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