How to use SEO to select your course topic - Course Creator Community

How to use SEO to select your course topic

As you might be aware, along with running the Course Creator Community, I also run a completely different online course business – Fitness Education Online, where I run professional development courses for Fitness Professionals / Personal Trainers. 

Now I’ve been in the fitness industry since 2004 so there’s quite a lot of things I can teach and I always release a few new courses a year based on what I’m interested in and what questions I see going around my Facebook Group. 

This month however I thought I would do something different and select what course I was going to create by using “SEO”. I used a tool called “semrush” which allows me to see what the search volume for each keyword is and how competitive it is to rank for. 

Graphical user interface, application

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By doing my research I realized that there was a fair bit of traffic for the keyword “Battle Rope Certification” (40 searches per month) and very little competition (a difficulty score of 15%, which means it is quite possible to rank for this keyword). 

Battle Ropes are also something I have a fair bit of experience in so I created a Battle Rope Certification Course and if you search “Battle Rope Certification” on Google, it’s already ranking at #5 and I’m getting organic search traffic! 

Use SEO to select your course topic

So moral of the story, before creating your course, do a little bit of keyword research, not only could it help you decide what your course topic should be but it could also determine the wording. 

For example in my situation I could have just as easily called the course a “Battling Rope CEU Course” which in the Fitness Industry, essentially means the same thing… but the difference is there is 0 traffic for that keyword. So if I named the course Battling Rope CEU Course – I wouldn’t have received the same amount of organic traffic.

The tool I used is called semrush, which has the reputation as the best on the market, but there are plenty of other options available. 

PS: At the Course Creator Community we have one. of the largest Facebook Groups in the world for Course Creators. Everyone in there is super supportive and we all share tips and ideas!

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