When it comes to attracting more attention to your course, creating the perfect lead magnet is critical when trying to build up your email list. Today we’re going to take a look at list building for newbies and how you can create the perfect lead magnet with no previous experience.
How to Create the Perfect Lead Magnet
If you’ve made it here today, you have most likely already registered for an LMS. This could be any of the top course creation platforms online, but you just need to register somewhere and play around to get started. You might be surprised to learn that the first course you need to create is not your main course. Instead, you need to focus your time on creating a free mini-course. It will be a quick win and can take you just an hour or two to get started.
Most course creators are surprised by how quick and easy it is to create a mini-course, giving you the motivation to create your main course. You’ll learn the platform within just a short time, speeding up the process when it comes to your main course. Finally, it will solidify your identity as a course creator, and you’ll be ready to continue this journey with your new lead magnet.
What is a Lead Magnet?
When considering list building for newbies, a lead magnet is going to be one of your top tools. It’s something that you give away for free in exchange for the person’s email address. The goal of this activity is to build your email list with qualified prospects. In the future, you can send out a quick email, and you’ll be able to make as much money as you like that week. An email list is so much easier than other marketing activities, and it’s one of the best ways to make instant sales in the future.
One of the most common questions I receive is, shouldn’t I just try and sell them my course straight away? Lead magnets attract a lot of attention to your business, and you’ll be left with hot prospects that you can market to for free at any time. Selling directly requires you to constantly advertise your course, whereas this technique saves you money and time in the long run with marketing.
List Building for Newbies – Getting Started
Once you’ve created your perfect lead magnet, you’ll need to think about the best ways to build your list. Posting in a community Facebook group that allows advertisements is a great option, but it’s unlikely to result in straight sales. You’ll definitely get some leads though. Even if someone isn’t ready to sign up for your course right now, they might be a future customer. Once they sign up to your email list, it’s your chance to build trust and interest from these potential customers. You then have the chance to promote to them at any time, instead of relying on weekly promo days within Facebook groups.
Each email subscriber should generate about $1 a month. If your goal is to make $10,000 a month from course sales, you’ll need to build your email list up to 10,000 people. Of course, there are other ways to sell your course, but this is the general rule when relying on an email list. Most course creators overthink creating a lead magnet. Your lead magnet should just be the one thing that can solve your ideal prospects’ biggest problem right now. But, it’s not what you think it is. You need to know what your potential clients need help with, which you could find out by speaking to your potential clients via DMs or a Zoom call.
Finding the Topic for Your Lead Magnet
Still not sure what your lead magnet should be about? Start by joining five to ten Facebook groups with your ideal customer. See what questions are being asked within the group, and if you see a repetitive question, that’s your topic. When anyone asks that question in the future, your lead magnet will be the answer. You can take this one step further by interacting with potential clients, by adding friends or creating market research posts. Getting into DMs or Zoom calls with other people will help you to create those connections and start distributing your lead magnet.
A Facebook post is another great tool for list building for newbies, and you don’t even need to create the lead magnet to get started. The response you get will be your guide for whether you should invest in this course, and from there, you can start creating a quick lead magnet. If you get no response, you can save your time and move on to another idea next week. Even if you don’t have your own Facebook group just yet, you can use this technique in other groups to test the water. Many groups allow promotions once a week, so take advantage of this to build your audience.
Top Tips for Creating Your Free Mini-Course
My number one piece of advice for new course creators is not to overcomplicate things. A presentation of between 10 and 45 minutes is long enough, which you can create with a computer, Zoom, and PowerPoint. You just need a phone, tripod, and microphone to get started, which you don’t need to spend a fortune on. The topic or title is the most important thing, as the majority of people won’t even open it up. Pick two mini-course topics to start with, and remember the ultimate goal is to get people on your email list for future marketing activities.
When you send out your lead magnet or welcome email, make sure you recommend that they join your Facebook group or follow you on Instagram. Leverage your Facebook group on action tasks in your course, which will help to improve engagement in your group. Ask for testimonials at the end of your course, which you can use for future promotion via Facebook.
By following this list-building for newbies tips, you’ll be able to create the perfect lead magnet and attract the right audience to your mini-course. In no time at all, you’ll build up a huge email list, which will offer you the chance for instant promotion and sales once you’ve created a course in the future.
This is Course Creator Community’s newest Lead Magnet : How Jono Created 3 years of IG content in ONE weekend
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