Sell your online courses? So you might think a course creator is merely a content creator, but that’s not entirely true. Course creators are marketers, business owners, occasional instructional designers, and essentially edupreneurs that make everything work for the online course business.
The process of creating an online course starts with course creation but ends with marketing. If your goal is to sell as many online courses as you can it’s impossible to ignore it.
But how can you position these products in the best light possible?
In this article, you will find 7 smart strategies to help you sell more courses. Let’s dive in!
#1 Build a sales page
Having an online presence through a business website differs from actively promoting it. With a dedicated sales page in place, and a pre-launch strategy in mind you can start promoting your online course even before it’s ready.
All you need is a landing page with a strong marketing copy that introduces your course to the public, presents a unique value proposition, and speaks the language of your target audience.
With it, you can start course enrollments using a waiting list, present a countdown timer to build excitement on the day of your course launch, and an opt-in form for people to enroll.
Have a clear call to action (CTA) on the page as well to guide people to take the desired action.
#2 Create a community group
Social media can help spread the word about your business and raise awareness about the products you are selling.
For example, if you are planning to launch a new course, you need to inform people on every social media channel you are using. Apart from sharing industry- or business-related content from your blog, also post content that features your online courses.
This is easier done with a Facebook or LinkedIn community group.
So, create a group that is dedicated to your subject, invite your audience, start interacting with them, offer quality content, and talk about your products.
Over time, people will get more engaged with your posts, take part in your polls, ask or answer questions, and are more likely to enroll in your courses.
Image Source: Pexels
#3 Use email marketing
One of the best ways to build a nurturing relationship with your target audience is through email. Once you know who you want to sell your courses to and believe this group of people need it the most, get them on your email list.
An email list is a list of email contacts you can regularly send updates to, regarding your business, course launches, course offers, discounts or blog posts through a newsletter.
When people become your subscribers, they will get used to seeing your content and gradually build trust in what you offer.
To get started with email marketing, check out tools like MailChimp, ConvertKit, Active Campaign, or AWeber.
#4 Start a podcast or take part in one
More than ever before, podcasts are gaining popularity and you can use this to your advantage.
Research from Podcast Insights shows that there are over 48 million podcast episodes and 2 million active shows.
Also, 41 percent of Americans listen to podcasts on a monthly basis so it’s worth looking into it.
If you prefer talking to people rather than writing to them (see email marketing), you will enjoy creating podcasts for them. Podcasts are digital audio recordings that you can stream online and they are great for building an online community for your course business.
Use podcasts to connect with people in your industry, interview professionals, offer key tips and advice on a niche topic, and promote your online courses.
#5 Conduct a webinar
Conducting webinars is another great way to reach out to your prospective customers and students. Since video is more direct and engaging, it has the potential to pass on information more efficiently.
A webinar doesn’t need to be longer than 30 or 45 minutes, and you can use the time, to carry out a presentation on a key theme you are passionate about and discuss in your class. Talk about the pain points that your target audience wants a solution for, and present yours while promoting your online course.
What’s awesome about webinars is that you can record them once and then play your pre-recorded sessions on a weekly basis to students who are interested in your courses.
Image Source: Pexels
#6 Offer discounts
There are many promotional strategies you can try out, and amongst the best is offering discounts.
Discounts encourage people to sign up for your course, and it works best for getting those first students on board. As an additional incentive, discounts push people further down your sales funnel and eliminate any indecisiveness.
Use discounts for a limited time to get impulse buys or for the early birds who enroll during the pre-launch phase of your course and watch your course sales increase in no time.
#7 Give out a free mini-course
Some students are not convinced into buying a course until they get to see a sample.
With a free mini-course customers can take a look inside your course and evaluate the content for themselves. The purpose of the mini-course is to give a taste of your entire course and prepare them for what they will learn.
The mini-course needs to include just enough information to show learners that there is a lot they don’t know but they can learn in more depth through your paid course.
So it needs to be structured and presented in a way that shows the real value and knowledge they can get out of it.
Ready to Sell Your Online Courses?
Online courses are being sold as intangible products from which learners can learn how to improve their skills, get from point A to point B and change their lives for the better.
As such, they carry immense value and it is important to help people understand this.
Making use of these simple marketing strategies can help you focus on the benefits behind their purchase and encourage even more customers to buy.
Author: Kyriaki Raouna
Bio: Kyriaki is a Content Creator for LearnWorlds, writing about marketing and e-learning, helping course creators on their journey to create, market, and sell their online courses. Equipped with a degree in Career Guidance, she has a strong background in education management and career success. In her free time, she gets crafty and musical.
Contact Kyriaki at LinkedIn
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